The Smartwatch that makes moving fun for kids and gives peace of mind to the parents.

The ages from 7-12 are a transformative time for kids and adults alike. Hell, I fell in love with gaming at this age. And today-with the
rise of iPad kids, activity is more important than ever. That’s where the Fitbit Ace LTE comes in. Games to get your little one moving
and safety features for parents to know they are safe.

First we got them excited with a few teases.

With this campaign, we know we needed to push our visual direction with color and action and motion and emotion and run-on sentences. We set to capture the excitement of being hung and having that new game feeling.

The hardest part of this campaign is the duality of giving kids autonomy while giving peace of mind to the parents. It’s a delicate balance but we were able to crack the code and come up with a unique human moments and experiences that all kids go through with their parents.
These moments are Ace Moments!