Around The World
My favorite part of basketball is the dunks. After that, it’s AI cause he’s from my state and was broken in most video games. I didn’t get to meet AI but I got to work with AT&T bringing to life their partnership with the NBA. We took a rising legend of dunking and Harlem Globetrotter, Maxwell Pearce, ‘Around The World’ to investigate how people hoop on different courts. The campaign took us to New York City, Chicago, and Venice Beach. We are currently releasing it into the world through AT&T and Max’s social channels.
VENICE
TEASER
LONG FORM
IG Stories
NEW YORK CITY
CHICAGO
MAXWELL PEARCE
VENICE
NEW YORK CITY
CHICAGO